15 Best Types of Backlinks & What Makes Them Stand Out - WebyLinks

15 Best Types of Backlinks & What Makes Them Stand Out

15 Best Types of Backlinks & What Makes Them Stand Out
Posted by Ashlie May 1, 2024

Historical analysis of SEO strategies reveals a fantastic evolution of understanding and utilizing backlink types. Recent studies highlight how digital marketing professionals deal with the complexities of backlinks. It underscores the critical role of backlinks in achieving an organic online presence.

Historical analysis of SEO strategies reveals a fantastic evolution of understanding and utilizing backlink types. Recent studies highlight how digital marketing professionals deal with the complexities of backlinks. It underscores the critical role of backlinks in achieving an organic online presence.

This article delves into the distinctions between the types of backlinks, from free tool to guest blogging links, and their impact on SEO outcomes. This type of research offers insights into the deployment of backlinks and the current best practices implemented in digital marketing.

What Are Backlinks?

What Are Backlinks

Have backlinks got you confused? Backlinks are links from other websites that link back to your website. But why are they required? They are essential for SEO as they signal to Search Engines that others vouch for your content.

If many websites link to your site, the search engines can infer those websites as reliable and worth linking to. In simple words, we can say that a suitable number of quality backlinks can positively impact your website’s SEO value, and ranking position and enhance search visibility.

Remember: Backlink management is mandatory in this process because it ensures that the backlinks you acquire are high quality and relevant to your niche.

Why Are Backlinks Important?

Why Are Backlinks Important?


Backlinks are the foundational element in SEO. The ranking of any website depends on the types of backlinks secured. It plays a crucial role in boosting the authority of your website. Developing a solid profile of types of backlinks in digital marketing can enhance your website’s presence on search engine result pages (SERPs). It leads to an uptick in organic traffic.

Among the different types of backlinks in SEO, the best ones stand out as the most powerful endorsements of your content quality and relevance.


How Many Types Of Backlinks In SEO?

How Many Types Of Backlinks In SEO?

 In the world of SEO, the question “How many types of Backlinks in SEO?” arises often, which increases the chances of debates among digital marketing professionals. However, the exact types of backlinks remains a topic worth discussing.

However, the focus should be shifted towards the best backlinks that can be secured. It includes identifying and leveraging the most impact ones. Resources such as SEO link building guides and a list of guest posting sites offer insights into securing high-quality backlinks.

These tools help in understanding the landscape of Backlinks and the areas for strategizing the link-building efforts that significantly enhance a website’s SEO performance.


The Benefits Of Backlinks In SEO

Improved Organic Ranking

Backlink types play an important role in boosting the position of your website on search engine results pages. The best types of backlinks can signal to search engines the content on your website is authoritative and relevant, which leads to improved organic rankings.

The Benefits Of Backlinks In SEO

 Faster Indexing

Backlinks can help index faster, as search engines discover new web pages through backlinking. Various types ensure that your content is indexed more smoothly.

 Referral Traffic

Backlinks such as dofollow backlinks and nofollow backlinks help drive referral traffic to your website. The reason behind this is backlinks from high-quality websites bring visitors who are already interested in your niche.

 Increased Brand Visibility

Alongside everything, the question of “How many types of backlinks are there?” becomes less important when you recognize the power backlinks provide to your website in increasing brand visibility. Each type of link serves as a point of discovery for the audience.

15 Best Types Of Backlinks

1.     Guest Posts

 Guest Posts Backlinks example

There are different ways to acquire backlinks but the best one is Guest Posting backlinks. They are the backlinks you get after posting your piece of content on some other website related to your niche. If you want guest post backlinks, get in touch with the people behind websites that are related to your business and that you think might have interest in your content. Choose well-reputed websites also make sure your content is well-researched and adds value to the audience on the host side.GP backlinks will not only be valuable for SEO but also bring traffic to your business by being placed on the website.

The benefits of guest posting backlinks serve the primary purpose of establishing authority and expanding audience reach. Offering the Content to another site provides the backlinks for SEO as it directly links to your website.


Here are some significant pros and cons of using guest post backlinks:


Pros Cons
Improves website search engine ranking. Low-quality backlinks may destroy the SEO of your website.
Drive more traffic to your website Time consuming
Allow you to showcase your expertise and reach a new audience. Low-quality or spamming sites can damage your credibility.


2.     Editorial Backlinks:

 Editorial Backlinks

These are achieved when your Content is cited as a source. Editorial backlinks have served as the best backlinks for SEO as they impact your seo in a way that your site’s trustworthiness and credibility increases.

The simplest way to get editorial backlinks is to create unique, authentic, high-quality content with originality such as research articles, experiments, case studies, and leadership content.

These backlinks are more valued by Google than any other backlink. Google will use these backlinks as excellent models when advising webmasters on how to develop a robust and healthy backlink profile.

Pros Cons
Ensure content integrity. Difficult to obtain.
Enhanced credibility and trustworthiness Limited control over the placement of editorial backlinks.
They tend to be less suspectable to Search engine algorithms. Time intensive


3.     Business Profile Backlinks:

By creating a business profile on directories and social platforms, your digital footprints are broadened, and backlinks are secured for SEO. It alone helps in increasing the online visibility of your website.

Your brand’s online visibility can be improved, and customers could be attracted by creating and improving business profiles on relevant platforms. But it’s important to make sure that the details about your company are consistent on all your profiles, and you should concentrate on using platforms that are relevant to your intended audience and industry. Backlinks from company profiles may be further optimized by keeping and updating these profiles regularly.

Pros Cons
Customers engagement with website credibility. Across different platforms, managing different business profiles can be time-consuming.
Increases referral traffic. it may cause negative impact If your business information is outdated.


4.     Press Release Backlinks:

You can grab attention and valuable backlinks from new sites and related portals by distributing Content about events and announcements. This contributes significantly to your SEO efforts.

Important: Press releases, however, are not a strategy for establishing links that will result in an increase in search engine exposure. It is popular for promotion but not for link building because Google classifies them as unnatural and passes links in press releases.

5.     Guest Blogging Backlinks:

 Guest Blogging Backlinks

Guest blogging backlinks are similar to guest posts. Blogging on other platforms highlights the benefits of guest posting. This process is done by drawing a targeted audience and securing high-quality backlinks.

6.     Webinar Backlink:

Hosting informative webinars can encourage other sites to link to your website. It offers a unique avenue to secure backlinks for SEO and provides value to your audience. Websites often put webinars on their pages and link them to your company to show what the company does. For your guest post-blogging-focused websites, your webinar can be served as a resource for them. strategy same as blog promotion can be used for obtaining webinar backlinks.

Pros cons
Provides valuable extract to the website. Limited control on backlinks
increases the chance of earing backlinks and building a reputation. Webinar backlinks have short-term impacts.
Engage and attract only relevant audiences. Conducting and organizing webinars would be costly.


7.     Blog Comments:

 Blog Commenting backlinks example

Comment backlinks mean engaging in meaningful conversations on other blogs. It allows you to insert your backlink, which can drive traffic back to your site and foster community engagement.

Tips: Here are some tips to keep comment backlinks natural:

  • Avoid tools for automating blog comments.
  • Do not post masses of comments.
  • Do not post comments on spam websites.
  • Try to leave comments that would be helpful for the readers.
  • Use your full name in the comment instead of the keyword seems to be spam.
  • Only provide useful and genuine information.
  • Post comments on websites that are trustworthy and authentic.
  • Don’t focus on creating the number of backlinks, just focus on quality.


8.     Contextual Links:

 Contextual Links

Contextual links are embedded naturally within the Content search engines highly value and prefer these backlinks. It makes contextual links some of the best backlinks for SEO because of their relevance and context.

Pros Cons
Creates a stronger impact. They may appear to be irrelevant if not carefully placed into the content.
Higher engagement metrics. May decrease your rankings.


9.     Niche Edits:

By inserting links into existing and relevant articles, niche edit backlinks can drive targeted traffic and become another way to improve SEO. It alone makes it a strategic choice for enhancing your backlink profile.

Pros Cons
Getting links immediately The articles are old instead of new.
Inexpensive. You only have control over the anchor text and the URL.


10. Directory Links:

business information backlinks

Directory links can be listed in reputable online directories. It aids in getting discovered more efficiently, contributing to the overall SEO strategy. They diversify backlink profiles and increase local SEO. They also increase brand awareness in your target audience.


Your business information should be consistent across all directory listings otherwise visibility and effectiveness of backlinks may be compromised.


11. Author Bio Backlinks:

Author Bio Backlinks

These links are added to your bio while guest posting, highlighting the benefits of guest posting and ensuring you get a backlink from every piece you publish. These links point out the most relevant information on the website of author’s blog site especially if the author wants to provide more information to the reader about the subject matter.

Pros Cons
Allow to build your brand, and credibility. They might be spammy or overly saturated.
Give you networking opportunities The trustworthiness of the website can be compromised.


12. Image Links:

Image links are the easiest way to enhance the visibility of your website. When others use your images and credit your site, along with visibility, it secures a unique form of backlink that can boost your SEO. These are different from typical blue anchor text rather clicking on an image leads you to the target page.

There are different types of image backlinks are as follow that can be used to gain backlinks:

  • Maps
  • Product photos
  • Graphs
  • Info-graphics

Pro tip!

To generate healthy backlinks, the author must ensure that the image with backlinks directs to the right page and the images should be suitable according to the topic.


13. Web 2.0s:

Creating Content on different platforms like WordPress or Blogger under your control can allow you to strategically backlink to your main website. This process offers a way to build layered link strategies.


Pros Cons
Ease of use. Overuse of Web 2.0 can cause penalties from search engines.
Cost effective. Solely relying on Web 2.0 could result in permanent loss of your data.


14. Free-tool Backlinks:

Offering free-tool backlinks significantly improves the SEO strategy. It attracts backlinks for SEO as other sites reference your utility, enhancing the appeal of your website. It has a significant influence on SEO also gains backlinks and attention.

It includes creating an item that is simple but useful, such as creating a calculator. It will give a free version of a commercial application as well as be helpful for the users.

Useful tips:

  • Use respected tools that are widely used in the industry for generating free backlinks.
  • Make sure your content adds value to your target audience as quality content will be linked by other websites leading to an enhanced backlink profile.


15. PBN Backlinks:

PBN (private blog network) Backlinks are risky; it is recommended to use them cautiously as they end up in penalties. However, links from well-maintained private blog networks can be compelling if used correctly. They are considered to be black hat SEO because there are many associated risks. A website with PBN is considered unethical and goes against Google guidelines for backlinks.

Pros Cons
Search engine rankings can grow more quickly. Websites with PBN links can be penalized by Google.
Give access to high-quality links. Lack of trustworthiness and reputation.
More control over the anchor text. Large PBN networks are challenging to maintain and build


What to look for in a Quality Backlink?

Backlinks are important for improving your website’s SEO results. When it comes to backlinks, quality is more important than quantity. So, When looking for a quality backlink, you should consider a few factors.

  1. First, the type of backlink matters – for example, sponsored backlinks may not hold as much value as acknowledgement backlinks. It’s important to earn backlinks from reputable websites rather than resorting to paid links.
  2. Focus on building links naturally and organically, as spammy backlinks can harm your search results.
  3. Use SEO tools such as SeMrus, Moz, And SEranking to help you identify the types of backlinks you need to prioritize getting. Always remember that backlinks are valuable assets that should be obtained through white-hat means to avoid any potential negative SEO consequences.

What Kinds of Backlinks Should You Avoid?

Not all backlinks are the same, and there are certain kinds of backlinks you should avoid.

Avoid paid backlinks because Google doesn’t like them. And, backlinks from websites with low authority can harm your SEO. Instead, focus on getting high-quality backlinks from relevant sites. Even though directories or link farms may seem like an easy way to get backlinks, They’re fake and not cool with the SEO crowd. Remember, it’s not just about getting any backlinks, but about getting good ones that help with SEO.



Securing and embedding various types of backlinks into your SEO strategy is essential for achieving digital marketing success. By focusing mainly on effective backlinks and employing strategic guest posting and internal linking practices, you can quickly boost your website’s authority and improve its search engine ranking.

This article delves into the distinctions between the types of backlinks, from free tool to guest blogging links, and their impact on SEO outcomes. This type of research offers insights into the deployment of backlinks and the current best practices implemented in digital marketing.



Guest post backlinks, editorial backlinks, and business profile backlinks.

These are links from one website to a page on another website, indicating the content’s credibility.

A blog mentioning and linking to a business’s study on their website.

You can create backlinks by producing valuable content, guest posting, and engaging in digital profiles.

Yes, many backlink strategies don’t require payment, focusing instead on content quality and strategic partnerships.