The Ultimate 5-Step Off-Page SEO Checklist for Website Visibility

5 Step Off Page SEO Checklist To Boost Your Website’s Visibility

5 Step Off Page SEO Checklist To Boost Your Website’s Visibility
Posted by Ashlie November 1, 2023

With billions of web pages populating the Internet, distinguishing yourself, even within your specific niche, has become exceptionally challenging. Those who establish a prominent presence usually owe their success to detailed marketing efforts, with search engine optimization (Off Page SEO Checklist) particularly crucial.

While an off-page SEO checklist is frequently linked with refining content, it encompasses a wide array of tools accessible to marketers, enabling them to bet their competitors.

Evaluating your website’s SEO performance offers significant advantages. It not only assists in highlighting areas that require enhancement but also provides a valuable understanding of user engagement on your site. Following Off Page SEO Checklist methods contributes to building your website’s credibility, as well-optimized sites inspire greater user trust.

What is Off Page SEO

Off Page SEO, or Off Site SEO, consists of all strategies and actions executed outside your website. It stands as a distinct concept from On-Page SEO and has diverse techniques conducted at the back of your site.

Off-Page seo techniques can grow your website’s ability to pass competitor sites in search result rankings. It works to enhance your website’s domain authority, and websites possessing higher authority typically secure better rankings due to search engines interpreting them as more trustworthy and credible. In essence, the primary purpose of Off-Page SEO is to inform Google of your website’s existence.

Moreover, according to First Page, Sage, Backlinks comprise 16 per cent of ranking factors.


The primary method by which Google ranks websites is backlinks. Moreover, there exist alternative approaches to enhance your website’s off-page SEO.

Off Page SEO Checklist For 2023

Off-page SEO is a strategy for enhancing your online visibility. However, grabbing it at once takes a lot of work. We have formulated an off-page SEO checklist to assist you in initiating this process.

1. Evaluate Your Backlink Profile

When other websites have links pointing to your website, they say they trust your site. Having more of these “votes” can make your site appear higher in search results. On the other hand, if many sites are not linked to yours, it’s tough to make search engines believe your site is good.

To show that your website can be trusted, you need other web pages to link to yours. This link is called a backlink. Getting these links from outside websites is an off-page seo strategy that happens off your site, and it’s significant for improving your website’s ranking. It should be one of the top things you focus on.

There are two types of links you can gain;

Natural links

In this type, publishers mention your website

Built Links

When you request other publishers for link attribution, these links require effort from you.

2. Link Building Strategy

Your link-building strategy begins with analyzing your website’s backlink profile. Use Backlink checkers like MOZ, SEMRUSH or AHREF’S

Mentioning your Domain in Ahrefs will look something like this;


These tools will tell you the number of links that point to your website and how strong your website is seen as online (domain authority or DA). Check out the pages on your website that already have lots of links. This information will help you see which pages are doing well, and you should consider getting more links to those pages.

Anchor Text

Look for anchor texts. The anchor text of each link should be relevant to your niche. Also, too many anchor texts can result in a penalty from Google.

DoFollow or No-follow  Links

From here, you can see the types of links you have, which are a combination of Dofollow and Nofollow. Acquire Buy Dofollow links, as nofollow is ignored by Google.

Competitors Backlinks

There needs to be more than these links. Also, take a look at your competitor’s backlinks. Look closely at your primary business competitors and competitors who frequently produce content to rank for the exact keywords. These two sets of competitors might not always overlap.

3. Link Building Outreach

Now, you have to build a backlink profile. Indeed, it has many ways, but here are some of the common ones;

Broken Links

Here’s a strategy: Look for links on other websites that don’t work anymore. When you find one that’s broken, please email the person who owns the website and tell them about it. You can also suggest your content as a replacement for that broken link.

An SEO tool, LINKMINER, can be used to identify broken links.

Find Broken Links

Guest Posting

Guest posting is an Off Page SEO technique where you write articles related to your field for another website. This is a powerful way to get more visitors to your site, make your brand better known, and connect with others in your industry. Guest posting suits both you and the website where your article is published.

You can browse for guest posting sites of 2024 on the Internet. Additionally, make sure that the post provides useful information for the readers. Content that doesn’t relate to the topic won’t help your brand make progress.

Pitching Content

Doing well with off-page SEO sometimes relies on having excellent content on your website. Infographics, which are pictures with information, get many more links than standard articles. You can get links to your content by making infographics, videos, press releases, list-style posts, and things people can print.

Look for websites that already talk about the same stuff your content does. Email them and ask if they want to share your helpful content with their readers.

Link Quality

Look for quality, not quantity, and link quality is essential. The links you get should be about the same topic and fit. Don’t give money to get backlinks. Paying for links, also called Black Hat Seo, is a sneaky way, which is not good, and Google might punish you for it.

Remember these things about links when you’re making them. This way, you can make sure you’re getting links that give your website ranks.

Authority of linking Domain The rank of the Page Relevancy of WebsiteDofollow Links Anchor Text Diversity of Link

4. Social Media

You may have seen social media as a way to make your brand known, not for improving SEO. However, social media can help you become more critical online and get higher in search results. When you put your stuff on social media and people come to your website, Google sees that you’re getting visitors from many places and must have good stuff on your site. That’s why it’s a good idea to regularly talk to your followers on social media and use it to share your content. If more people like, share, and click on your stuff, it makes your website more important.

5. Invest in Local SEO

If you have a real shop people can visit, you should do something called local SEO. It’s about getting noticed more when people search for things nearby on Google. First, put your business on Google My Business and claim it on review sites like Yelp and Tripadvisor. Ensure your business name, your address, phone number, and website are the same everywhere. If anything changes, fix it right away. Doing this makes you appear better on Google and helps your off-page SEO.

Local SEO

Follow these key points;

  • Put your business on local and extensive lists, especially Google My Business.
  • Say that you own review sites like Trip Advisor and Yelp, and answer what people say about you.
  • Ask your customers to write nice things about you on the Internet.
  • Keep the same contact info everywhere you’re online.

Build Trust

Search engines want people to be positive when they use them. So, they usually put honest and trusted websites at the top of their list.

Search engines use Domain Authority (DA) and Page Authority (PA) while checking the credibility of websites. DA is the authority of the whole website, while PA refers to web pages.

Many points of this off-page seo checklist will improve your DA and PA. Securing your backlinks on reputable websites will enhance your trustworthiness.

Remember that links from spammy websites can make your DA and PA worse. So, it’s a good idea to keep an eye on them. Tools like Moz’s Link Explorer can help. If you find spammy links, you can use Google Search Console to tell Google to ignore them.

This is what Moz’s Link Explorer looks like;

Moz's Link Explorer

Final Thoughts

If you use this above-mentioned off-page seo checklist and keep analyzing and changing your off-page SEO work, you can make your website appear better in search results and get more visitors. Just know that this kind of SEO keeps happening, and it takes time to see the changes. But if you keep trying, you can get the results you want.


Off-page SEO is a bridge of strategies that helps improve your rankings in search engine result pages. These strategies include link-building, guest posting, etc.

Following are the factors on which page seo depends

  • Social Media
  • Link building
  • Brand Mentions
  • Reviews
  • Guest Posting
  • Influencers Marketing
  • Number of linking domains
  • Quality of linking domains
  • Recency of link
  • Relevance of link
  • Link anchor text

It helps in growing your business also it helps to;

  • Build brand Awareness
  • Support a comprehensive SEO strategy
  • Generate website traffic
  • Attract leads
  • Close sales
  • Rank higher in relevant search results

Link Building depends upon the quality and relevance of links used for your website.

It can improve search rankings, and through mentions, you can get linked with others, too. But a comprehensive off-page seo checklist is equally essential.

Manual Link building efforts are of great importance in the first couple of years, but after that, your efforts are converted into a snowball effect. From the list of strategies, it’s only one way to improve your off-page seo, but using different strategies may yield multiple benefits.

On-page SEO means creating a user-friendly website.

Off-page SEO is about making your website known to more people and making them believe in what you share. They both impact search engine rankings. While off page affects its credibility and on-page work on content optimization.